3 potent offline ways to help increase site traffic

You already know about putting your signature link on your business card  and sure that might have helped increase site traffic  but there are 3 potent offline methods you may simply have never considered yet.

Using A Local Marketing PR Firm

Many of them are run by skilled single agents  and although good ones wont dance for a penny, their services may not be as out of reach (or non-cost-effective) as you might think.

A local Marketing Consultant has her pulse on all the buzz. She knows every resource, probably has ideas about where to promote you  and all that even before youve taken off your coat and ordered your coffee.

A basic rule of business is to expend your energy where your money-making skills lie. So you can be focusing on those areas, leaving your Marketing PR consultant free to do what she does best  promote you and drive people to your sites.

Consider Local TV

Weve all been used to thinking of TV and glossy magazine advertising as something only the Big Leagues can afford  and, in general, thats certainly true.

But did you know that advertising with your local TV station can be surprisingly affordable?  As well as building your visibility as a celebrity  and even in just your own home town, youd be surprised how far that goes!

One advantage: Local newspaper editors are much more inclined to print your press releases, if they know youre seen on TV (and trust me, they know!)

And now theres been a press release stating that Google will act as an advertising broker between local TV and NBC. According to the terms of the deal, Google advertisers will be able to buy ads on 6 cable networks owned by NBC (including Oxygen, MSNBC, Sci-Fi and CNBC. (This is actually history  its the first time Google has ever brokered ads via a television network!)

Offer A Weekend Workshop To Your Community College

Now this may not sound as exciting as your own local TV ad, or as workload-relieving as a simply hiring a Marketing Consultant or local PR firm  but offering a workshop to your Community College is a long term status and traffic increasing strategy every online business person should use! 

Draw up a solid proposal, find out who to contact and make your pitch. (After all, you do that online every day, right?)

Yes, youll put work into it, I guarantee  and you may not get immediate clients from your actual class. But I guarantee, youll learn far more than you teach, and it will open you up to brilliant ideas for your market (providing your workshop subject was actually relevant!)

And its another great opportunity to increase website traffic by sending out press releases  both to offline sources like local newspapers and trade magazines, and to online paid and free PR services (like PRWeb).

The thing about a little work: The more you do, and the more enthusiastically you put into it, the more youll notice benefits returning to you So stay positive, stay proactive, make the most of every online and offline opportunity  and watch your credibility and business reputation grow.
